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Submitted by: Ryan Paulin
The number of people who are members of social networking sites is increasing by the second. Not too long ago, people had to communicate using archaic methods. Now, the possibilities are endless. Many businessmen know the advantages of social network advertising by heart. A good businessman will tap this wonderful resource and use it to advance his business. A good writer will know that he will reach as many readers by exploiting the perks given by social media platforms. So whether you are a writer, a coach or a consultant trying to establish your place in the world, why not start off by being an active part of a social network and then move on to social network advertising in order to make your presence felt among your target market?
With more and more users being hooked in using social networks, businesses must jump in the bandwagon and exploit the wonderful advantages that social network advertising has to offer. The good thing about social network advertising is the fact that it is not expensive. Another is the fact that more and more users expect services to be advertised on social networking sites. A growing number of subscribers also attested to the fact that they have made purchases and will continue to make purchases using this medium.
If you want to do social network advertising the Facebook way, you may opt to create a group, a page, use a banner as an advertising tool, build an application or use virtual gifts. Via creating a Facebook group, you may create a place for customers, partners and friends to tell what they think about your product. You can also post videos, photos, and links or open interesting topics for discussion. Because Facebook has a feature which enables sending updates directly to members’ inboxes, it is easy to communicate with people and keep them abreast of the latest news. And those are just a few of the benefits. One word, though. Groups are good for short term discussions that are easily forgotten, but if you want to build a long-term partnership with your clients and/or customers, opt for pages rather than groups.
The dependability of social network advertising does not end there. By using Facebook pages, you can be more flexible in adding your desired content which includes Facebook applications. Also, you have no limitation to the number of fans you can communicate with and send messages to. You may also view the demographics of your followers, which can be a helpful tool in knowing your market and expanding your services. The pages are likewise customizable, so you don’t have to worry about variety or the lack of it. Furthermore, you don’t have to worry about ads (because there are none). As a result, your page makes your product stand out and your service shines.
Some of the tips we can learn from those who have succeeded in social network advertising are the following:
First, make users decide to be your fan and give them a reason to keep coming back for more.
Second, open the lines of communication between and among your fans. Let them speak freely.
Third, make them stay by improving your product, your craft and your business. In other words, make yourself unforgettable by doing your best to consistently deliver what you promise to your clients.
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